170 Russell is the home of Billboard nightclub and is one Australia’s most loved concert venues. The large, iconic venue is situated in the heart of Melbourne city and boasts world class PA and lighting, three bars, and stage sightlines from anywhere in the room, The venue first opened as the Lido Theatre in 1965 the venue has a rich history of providing live entertainment across all genres of music for more than 50 years.
Victoria had just announced it was coming out of lockdown and every restaurant and bar was working out how to open back up, stay covid-safe and give a good experience to returning customers. For Billboard, this meant a very different type of operation with only table service allowed, not to mention significant limits on capacity.
"In those first few weeks after lockdown the last thing we wanted to worry about was all the complexity that can come with managing new tech and systems"Nev from Billboard
DQ supported the venue to adapt to the ‘new normal’ by implementing contactless ordering from tables placed throughout the venue, as well as working closely with the venue’s ticketing provider and their POS to streamline both the guest and staff experience.
Through an integration with the venue’s ticketing provider, DQ was able to create and distribute digital drink cards via SMS before each session, allowing drinkers to easily redeem prepaid amounts through DQ.
DQ also integrated with the venue’s POS to reduce order handling time.
"Not having to rekey orders from the app into our POS system, Impos, saved us crucial time and labour costs in those early days especially, and it ensured perfect record keeping whilst we focused on getting our venue up and running, serving customers and kicking goals. Our turnaround time was a max of two minutes for every order – that just wouldn’t have been made possible without DQ for us."Nev from Billboards