Here is why (and your team... ask them) hate radio
Somehow, radio has become the benchmark of communication between nightclub staff. Yet, when I ask members of the VIP team how they feel about radio, their shoulders drop.
"Can you repeat that?"
"PINEAPPLE, not APPLE"
"Sam for Jonathan......Jonathan, can you hear me"?
As proactive staff fire instructions across the radio waves, their colleagues grimace in an attempt to decode what was said.
Here is why (and your team... ask them) hate radio.
Let's face it, audio communication in an environment known for loud music was never going to be ideal.
But this is amplified when your venue is buried under a city sky rise, in a dense industrial area or under a carpark. Name one that isn't?
So your ears are able to pierce through the music and static to understand what is being asked of you. What happens when you just plain forget?
In such a fast paced environment, customer and manager requests quickly become a blur. Mistakes take time to resolve, or cause customer complaints.
The main issue with radio is that unless you nominate a person in your address, it's unlikely that your team will coordinate among themselves to deliver the request.
So you're left with a few less than satisfactory outcomes:
1. Double up and multiple people do the same thing
2. Nothing...you team just point at the next person and nobody does anything because they figure someone else will;
3. Conflict: You nominate one task owner and stop them from doing something equally important.
Even if you don't agree with the above, there's a good chance you're using radio just to bring two people together to talk. And while there are always exceptions; we try to replace as many conversations with yes/no answers as possible. For example:
While direct, these questions all invite some follow up: Which bottle? How many said yes? Who is on that cleanup?
What does this look like?
And even better if ALL communication is reportable and retrievable at a later date for audit purposes.
And why should you care?
Poor or unclear communication leads to mistakes, wastes time and creates apathetic disengaged staff, ultimately impacting your sales and customer experience.
We've been solving this for years.
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