Why Your VIP Team Needs a Dedicated Dispense & VIP Runners

Bottle Service in nightclubs is the epitome of luxury and personal attention. However, in a nightclub setting, personalisation is not enough: it also has to be FAST. After all, there are limited hours in a night, and minutes can seem like hours while the buzz from a guests last sip wears off while they wait for enough tonic to top their pour of Bombay Sapphire. An effective dispense and Back of House team is critical to this mission.

The statistics narrate a compelling story:

• On an average night, each table makes about 15 requests of their server. Not all of these are purchases, in fact most are essentials like glasses, mixers, and ice. Why? Because luxury service means never using the same glass twice.
• Fulfilling each request demands a time investment of at least 3-4 minutes, due to congestion on the dance floor and behind the bar.
• This cumulatively translates to 45-60 minutes per table, per waitress, every night if they were to fetch bottles, and other items themselves.

This 'getting stuff' time is a glaring inefficiency that could otherwise be channeled into increasing the size of a section or reducing the number of booth attendants required (reduced wages), personalizing interactions (guest experience), or turning tables faster (more revenue).

How many runners should you have? An optimal operational model suggests a ratio of around 4 waitresses to 1 runner, to balance the service dynamics.

DQ has been engineered to address these inefficiencies and optimize the entire service process. Here's how a streamlined bottle purchase process should ideally look:

1. The booth attendant initiates the process by ordering the required items from the table through DQ.
2. If payment is needed, it's either processed instantly as ac contactless payment by the booth attendant or a manager is alerted to handle the transaction at the table.
3. Concurrently, the dispense prepares the items for delivery and and awaits confirmation of payment (a bright green badge).
4. On the floor, staff are notified about the impending delivery, staying alert.
5. The dispense carries out the item or, for bottles, dancers deliver it to the table.

DQ serves as the nerve center of this process, ensuring seamless communication, complete transparency and prompt action. By speeding up the dispense process, DQ creates space for booth attendants to upsell and engage with guests, thereby not only enhancing the guest experience but also potentially boosting the revenue.

The integration of a dispense and a dedicated runner team, enabled by DQ Bottle Service Process, is key to the elevation of service in bottle service-centric nightclubs. By eliminating "getting stuff" time, nightclubs can now promise and deliver a FAST, yet also truly personalized experience to their patrons. Explore the exclusive features and benefits of DQ on our website, or contact us to talk about using DQ in your venue, and discover how it's redefining the nightlife industry by optimizing service delivery, one bottle at a time.

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